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About Justa Smile

smiling-kylieoval.jpgWhat if you could make a difference in the world and it wouldn’t cost you any money or time?  You wouldn’t have to run for office or travel to another country.  You wouldn’t have to stand in the heat or cold holding a protest sign.  What if you could make a difference in the world and it would make you feel better?

A recent scientific study has found that smiling stimulates our brain’s reward mechanisms even more than chocolate and money (at least below a certain amount of money anyway). In a study conducted in the UK (using an electromagnetic brain scan and heart-rate monitor to create "mood-boosting values" for various stimuli), British researchers found that one smile can provide the same level of brain stimulation as up to 2,000 chocolate bars!  They also found that smiling can be as stimulating as receiving up to 16,000 Pounds Sterling in cash (which is a little more than $21,000 based on exchange rate of 1.32).

Who doesn’t like chocolate and money? 

And unlike lots of chocolate, lots of smiling can actually make you healthier. Smiling has documented therapeutic effects, and has been associated with: reduced stress hormone levels (like cortisol, adrenaline, and dopamine), increased health and mood enhancing hormone levels (like endorphins), and lowered blood pressure.  Studies have also found that people who smile more live longer lives. 

But wait, there’s more!  Smiling also improves how we are perceived by others.  A recent Penn State University study confirmed that when we smile we not only appear more courteous and likeable, but we’re actually perceived to be more competent.

Dale Carnegie, world renowned self-improvement guru, lecturer and author of How to Win Friends and Influence Peopleonce said “the expression one wears on one’s face is far more important than the clothes one wears on one’s back.”

Paul Ekman (an internationally renowned expert on facial expressions) discovered that smiles are cross-cultural and have the same meaning in different societies. He found that even a cannibalistic tribe in New Guinea, who were completely disconnected from Western culture, smile under similar circumstances as others around the world. 

Studies have also found that smiling is contagious!  But so aren’t frowns. 

We’re not trying to say that smiling will defeat terrorism or keep a cannibal from New Guinea from eating you (probably best just to stay away from those folks), but we do believe if more people smiled at one another, the world would be a better, less hateful place.  Here at, we're trying to spread the contagious SMILE!